In France the law is particularly strict concerning advertising, where it’s impossible to show violence, sexual images or scenes of drug use. And, well, this is all Overdose is about… The latest Prime Video French blockbuster. That’s why, we’ve decided to create a poster campaign that doesn’t show any images of the movie, but telling everything about it, by using the warning “sensitive content”.

CREDITS

Creative Director — Jeremie Bottiau
Managing Director — Benjamin Taïeb
Strategic planner — Ruben Hassan
Account Team — Lucile Wissocq, Ilana Descourtieux, Emmanuel Munck
Project managers — Flavie Parize, Camille Basset
Art Director assistants — Lisa Hamonou, Margaux Dizard