For 10 years, Pedigree has been committed to helping pet shelters. We came up with a pure social activation: Dogs for Dogs. Where the Instagram dogs lend their accounts to dogs waiting to be adopted. 

CREDITS

Executive Creative Director — Matthieu Elkaïm
Creative Directors — Benjamin Dessagne & Stephane Santana
Managing Director — Mélanie Marchand
Account Director — Marion Quesada
Account Executive — Ania Lafargeas
Social & Influence — Auriane Desplanches, 
Eleonore Bertier-Milot, Jules Sednaoui