Since 2020, life’s changed dramatically. People live more at home than ever and comfort has never mattered more. As insurance of the real life, Groupama has decided to adapt its services. But how to show how much life has changed through only one simple and universal situation?

CREDITS ‘the chair’

Executives Creative Directors — Youri Guerassimov & Gaetan Du Peloux
Film Director — Samir Mallal
Production Company — Grand Bazar
Sound — Machine Sound / Prodigious
Managing Director — Blandine Mercier
Account Team — Thomas Lec’hvien, Estelle Littaye, Pauline Lemaître
TV Producer — Corentin Harran
Strategic Planner — Sarah Lemarié