by Groupama, 2021
by Groupama, 2021
BY GROUPAMA, 2020
BY GROUPAMA, 2020
Since 2020, life’s changed dramatically. People live more at home than ever and comfort has never mattered more. As insurance of the real life, Groupama has decided to adapt its services. But how to show how much life has changed through only one simple and universal situation?
For few years now, Groupama insurances claims "Real life insures here". A claim always endorsed by a green dots shirt woman called 'Cerise'. So to promote its dental care offer, we've told a real life story based on a simple insight: nights are always longer when you have a toothache, even when you're done teething.
Executives Creative Directors — Youri Guerassimov & Gaetan Du Peloux
Film Director — Samir Mallal
Production Company — Grand Bazar
Sound — Machine Sound / Prodigious
Managing Director — Blandine Mercier
Account Team — Thomas Lec’hvien, Estelle Littaye, Pauline Lemaître
TV Producer — Corentin Harran
Strategic Planner — Sarah Lemarié
Executives Creative Directors — Youri Guerassimov & Gaetan Du Peloux
Film Director — Samir Mallal
Production Company — Grand Bazar
Sound — Carsten Krueger / Prodigious
Managing Director — Blandine Mercier
Account Team — Caroline Cristofoli, Estelle Littaye, Pauline Lemaître
TV Producer — Corentin Harran
Strategic Planner — Sarah Lemarié
