Les Recettes Ferme d'Anchin is a 100% French soup brand. For the first time, the brand had to speak out to show its know-how and unconditional love for vegetables. We created a platform signed Soup that does justice to vegetables and came up with a promotional operation that honors people with the name of a vegetable.

CREDITS

Executive Creative Director — Matthieu Elkaïm
Creative Directors — Benjamin Dessagne & Stephane Santana
Production Company — LA PAC
Film Director — Béatrice Pégard
TV Production — Morgane Bohn
Managing Director — Ani Radonova
Account Manager — Alix Dunoyer
Account Executive — Manon Debus Pesquet