For New Year’s 2025, DS Automobiles wanted to announce the launch of a new model: the DS 7 Vauban — its fully armored vehicle. But instead of simply revealing the model, DS tested it with a real New Year's firework display entirely designed to be aimed at the car. With Olivier François, the brand’s CEO, inside.
BEHIND THE SCENE
CREDITS
CCO — Gaëtan du Peloux
CD — Clément Séchet
Strategic Planner — Maïlys Ducournau
Business Director — Sebastien Jauffret
Associate Director — Fanny Delaunay
Account Director — Laurent Enet
Account Executive — Selena Urban
Producer — Sarah Coutausse
Director — Marin Troude
Editing — Romain Bertrand
Sound Producer — Thomas Petitimbert