At Secours populaire, a French NGO that helps people fight precariousness, every kind of donation is welcomed – time, food, clothes, etc– So to remind people there’s many ways to show solidarity, we created a campaign where solidarity can take many forms. People turned everyday spaces into media spaces thanks to a dedicated website.

CREDITS

CCO — Gaëtan du Peloux, Youri Guerassimov

CD — Jérémie Bottiau
Strategic Planner — Amélie Kieny
Strategic Planner Assistant — Florencia Ostuni
Art Director Assistants — Clara Abecassis, Yassin Boukhoubza

Associate Director — Fanny Delaunay
Account Supervisor — Clara Provensal

Project Manager — Camille Basset

Creative Content Producer — Flavie Parize

Creative Makers — Joris Bourquin, Antoine Porcheray, Aurélien Lemesle

Motion Designers — Julien Taillez, Vincent Iwens
Production — Shadow