Yellow Pages is back in France with a new positioning: the go-to guide to local life.
For its launch campaign, we told the story of Anthony, a dad who moves to the South of France and quickly gets nicknamed “the Parisian.”
But the more he uses Yellow Pages, the closer he gets to the locals—until he’s simply called “Anthony.”
A story rooted in a cultural insight every French person can relate to.

CREDITS

CEO — Pascal Nessim
CEO & CCO — Youri Guerassimov
Creative Director — Jeremie Bottiau
Art Director Assistant — Salya Idiaich
Managing Director — Benjamin Taïeb
Account Manager — Ilyas Hellel
Strategic Planner — Amélie Kieny
Strategic Planner Assistant — Marianne Léon Dufour
Agency Producer — Lorraine Poincignon
Directors — Amélie & Dimitri
DOP — David Cailley @Cosmic
Production house — Colors
Prost-production — Prodigious
Music — L’Inconnu by Fils.