For the past 10 years Snickers has signed each of its campaigns with “you’re not you when you’re hungry.” In November 2019, we imagined the consequences of hunger on their own production teams in the real world. We deliberately replaced Snickers bars with Bounty bars, without touching the wrappers, to trick the consumers.

CREDITS

Creative Directors — Benjamin Dessagne & Stephane Santana
Managing Director — Judith Romero
Account Director — Meigge Sauvaget
Account Executive — Lisa Perrot
Editing — Philippe Bienaimé, Pierre Deshayes, Damien Dupoux
Film maker — Christophe Deroo
Social & Influence — Fabio Iazzetta, Youcef Boualem,
Marion Weill-Collange, Fanny Sachot