In 1987, the Café Grand’Mère brand created Grandmother’s day. An event that has become a widespread success in France. More than 30 years later, the brand pays tribute to a new generation of women who positively changed society. 

CREDITS ‘THANK YOU GRANDMA’

Executive Creative Director — Matthieu Elkaïm
Creative Directors — Benjamin Dessagne & Stephane Santana
Production Company — Curious
Film Director — Sylvain Desmille
Managing Director — Nicolas Fabre, Nicolas Carlotti
Account Director — Romain Bruneau
Account Manager — Audrey Brahic
Account Executive — Garance Magaud
Strategic planner — Tomas Couvry

In 2017, we won the Café Grand’Mère account at the agency. A french iconic brand of coffee. For its relaunch, we’ve refreshed its territory of comfort through the story of Olivia. An intimate story that reminds us coffee can bring generations together, even in the less happy moments.