The Society of Saint-Vincent-de-Paul fights loneliness by visiting the homes of the most most in need; especially the elderly. Our challenge was to reconnect two generations who, at first glance, don’t have any common interests. To draw young people’s attention, we deliver a simple truth: "Love vintage? Meet the experts''.

CREDITS

Executive Creative Director — Matthieu Elkaïm
Film Director — Matthieu Tribes
Photographer — Yann Stofer
Account Manager — Julien Pinet
Strategic Planner – Ophélie Doria